MORE THAN GRANOLA.
Our goal is to inspire change in the way we eat on a daily basis, using business as a means to encourage sustainable, local, & equitable agriculture, and to connect us all— through the humble platform of granola.
We believe that knowing where your food comes from creates a more compassionate world, and has the ability to change the way we eat.
It Starts on a College Campus
In the spring of 2017, I set out to create a better granola. I had been cooking and gifting experimental granolas to my friends since high school, playing with unique ingredients and obsessing over technique.
When I got to college and strolled through my local grocery stores, I realized the granola on the market was overly dry and hard, and flavors that didn't quite excite.
So, I began baking granola out of my dorm, using real ingredients from real people I knew: beekeepers, artisans, and farmers. Like any good secret, word spread across campus, and soon enough, even the non-granola eaters were convinced. The rest is history!
Made with Heart & Soil
Prior to granola, I was inspired by my high school summers working at some of the best restaurants in New York City, most notably one with 3 Michelin stars. Taking a chef's approach to culinary creativity and farm-to-table sourcing, I embarked on a tour of New York state to find the highest quality ingredients from local dairy farms, beekeepers, and artisans.
Our granolas are unique in flavor, but what truly sets them apart is their delicately crunchy texture and luxurious flavor profile created using grass-fed ghee and the perfect balance of ingredients. We've spent years tweaking our recipes to get this right because we are committed to making the best granolas the world has ever known.
Over the years, we've won several awards & accolades for the flavor of our products and our commitment to sourcing with integrity.
It's Never Just Been About Granola.
I originally started making granola to give as gifts to family and friends - it wasn't meant to be a business. Over time, it's become a way to connect with our community, to celebrate the incredible ingredients from a strong network of artisans, growers, and farmers, and to allow us to live a more thoughtful and interconnected lifestyle, benefiting our lives and our earth.
Welcome to Jamie's Farm!