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Article: Jamie’s Farm Wins sofi™ Gold Award in Cereals/Granolas

Jamie’s Farm Wins sofi™ Gold Award in Cereals/Granolas

Jamie's Farm New York | Sofi Gold Award Winner 2024 | Best Granola Cereal | Baked with Ghee, Gluten-Free

New York, NY (May 15, 2024) – Jamie’s Farm has won the Gold Award in the Cereals/Granolas category as part of the Specialty Food Association’s (SFA) 2024 sofi™ Awards, a top honor in the $207-billion specialty food industry.

“sofi Gold Award winners have accomplished something really extraordinary,” said SFA President Bill Lynch, “which is that they’ve risen to the top of incredibly competitive categories. Every year, we see a flood of superstar specialty food products submit for sofi consideration–those that earn top marks from our judges really are the best of the best.”

Jamie’s Farm Vanilla Bean Granola with Sour Cherries was selected by specialty food experts, buyers, and media as the top Granola product, alongside Gold Award winners in 49 total categories. Products are judged on taste, including flavor, appearance, texture, and aroma, ingredient quality, and innovation. All tastings are anonymous and are held at the Rutgers Food Innovation Center.

“We’re thrilled that our Vanilla Bean Granola has won a sofi Gold Award,” says Jamie Kim, owner of Jamie’s Farm. “This recognition serves as a valuable affirmation of the dedication and quality that goes into every batch of our granola.” Jamie’s Farm Vanilla Bean Granola can be found online, at Whole Foods across NYC, FreshDirect, MOM’s Organic Market, Central Market, various independent stores, and more.

The sofi Awards are open to members of the SFA, and have been given each year since 1972. Winners will be showcased at the 2024 Summer Fancy Food Show, running June 23-25, at the Javits Center in New York City, and celebrated at the first-ever sofi Awards Gala on June 24. Open only to the trade, the Summer Fancy Food Show is specialty food’s premier product discovery event. For more information, visit

About Jamie’s Farm

Jamie’s Farm was founded in 2017 by Jamie Kim.  Located in New York, NY, the company is on a mission to reimagine granola and elevate the everyday breakfast. Their creative flavors and innovative use of ghee to bake their granolas has earned them 3 sofi Awards to date.

About the Specialty Food Association

The Specialty Food Association (SFA) was founded in 1952 and is the not-for-profit trade association of the $207-billion specialty food industry. Representing more than 3,800 businesses worldwide, SFA champions industry participation and success for a diverse community of makers, buyers, importers, distributors, and service providers by developing resources, information, education, and events that celebrate innovation and inclusivity. SFA owns and operates the Fancy Food Shows as well as the sofi™ Awards, which have honored excellence in specialty food and beverage annually since 1972. The SFA also produces the e-newsletter SFA News Daily, the Trendspotter Panel annual predictions and Fancy Food Show reports, the State of the Specialty Food Industry Report, Today's Specialty Food Consumer research, and the Spill & Dish podcast. Find out more online and connect with SFA on Facebook, X, Instagram, LinkedIn, and TikTok.


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