What makes this vanilla bean granola taste so vanilla-y?

The answer is Singing Dog's ground vanilla beans and double strength extract, which contains twice the amount of vanilla beans than your typical extract. 

We don't skimp on the good stuff—most "vanilla" granolas on the market use flavorings, or the tiniest amount of extract. Sure, vanilla bean is one of the most expensive crops in the world, but that shouldn't mean the flavor of vanilla should mean "plain"!

Singing Dog works with small family farms in Papua New Guinea & Indonesia who produce the highest quality, organic vanilla beans. When the final products sell, Singing Dog shares a percentage of their profits with the farmers through a program they call Fair Trade Plus+.

No wonder this vanilla tastes so darn good~!